When you have a business with a website, you will most likely also have an online marketing campaign to help promote it. You will need to have an effective SEO strategy to do this, and you also need to keep in mind that SEO takes time before it is effective. However, if you need to generate traffic and sales for your site quickly, one of the best things you can do is use social media and utilise the paid ads they offer, which can be lucrative for your business. Below are some of the various platforms you can use to do this that can help promote your website and increase your sales.
Facebook is one of the most popular platforms to use for paid ads as they have over 2 billion active monthly users on the platform. They can offer various types of ads, depending on what you want to do, and your campaign will generate a lot of statistical data that you can use to optimise it and make it more effective. However, as with most paid digital advertising, you can waste a lot of money and see little or no returns if you do not entirely understand what you are doing. As such, you will want to consider using a reputable Facebook ads agency to optimise and monitor your campaign.
If your business sells your products or services to other companies, LinkedIn is an excellent platform to consider using for your advertising. A significant benefit of using LinkedIn for your advertising is getting your ads in front of the company’s decision-makers. It can make it much easier to sell your products or services, and the platform has the same types of ads you can use on Facebook and other social media channels. As with Facebook, it is also sometimes best to have a reputable digital agency optimise and monitor your campaign to ensure you receive an excellent return on your investment.
If your company targets a younger audience and produces lots of video content, an excellent platform for you to advertise is TikTok. It is popular with many young people, and the platform predominantly shares video content. You can create eye-catching and engaging videos for your ads and get an excellent return on your investment. They have similar types of ads you can use on other platforms, and you can have text ads, image ads, and video ads.